Why choose Extended Validation Certificates?

Internet users interact with SSL certificates when they access a web page or transmit data over the web. These certificates help confirm the rightful owner of the site, and that payment and other information is encrypted and safely transmitted.

There are two purpose of EV SSL Certificate which is known as Extended Validation Certificates, that is security that encrypts information and trust that display an icon or other indicator that shows the data is secure because it’s encrypted.

Different Levels of SSL Certificates

Most basic certificates only verified that the person or business with the certificate owned the domain name displayed in the URL bar. But certificate authorities found this level of verification unsatisfactory, especially with ecommerce, when consumers are asked to trust a website’s encryption enough to enter their credit card information.

Still people trust those yellow padlocks, and half of them are not verified," "The ones issued are domain validation, and they just check if you own a domain. You cannot have encryption without trust."

Most certification authorities require confirmation of other items, such as the business's physical address, phone number, incorporation documents, and more. It can get complicated to confirm and the process can take days, not minutes.

For example, if a business uses one address for its domain registration, and then another one for its telephone number or mailing address, an EV application could be rejected. They must all match. Similarly, if a business has a domain name registered under one business name, but the telephone number is listed as another business, an EV application could be rejected.

Internet Explorer 7, Mozilla Firefox (through add-ons), Safari, Opera and Google Chrome all support extended validation by notifying their users, via the change of colors in the browser bars, when they visit an EV site. As such, most consumers have the ability to verify that they can trust a site before they enter sensitive information. Whether or not they demand this level of trust is a different matter

EV Certificates Cost More Money

The price on domain-verified SSL certificates varies and depends on whether they are single or mulitple domains, and on the level of encryption.

Clickssl.com offers single domains with a one-year commitment Verisign Verisign Secure Site EVabout $875 per year.